Pop-ups about cookies constantly interrupt you online. Here's how they could go away A new privacy law in California could prompt companies to stop asking for your personal information. Listen - 05:54 Cookie pop-ups have plagued web users as the result of a California privacy law. Now, advocates hope an update to that law will drastically reduce the interruptions while still protecting privacy. Getty Images If you've ever growled in anger when a pop-up about cookies takes over half your screen, we've got news for you. A new law could help phase out the annoyances, which often deliver seemingly self-contradicting messages such as "We use cookies to make your experience better."