Depending on who you ask, New Zealand’s meat sector is either facing imminent extinction due to the rise of alternative proteins, or is uniquely positioned to capture wealthy customers wanting more sustainably farmed meat. Broadly speaking there are three methods of producing alternative protein; Using plant-based ingredients to create products that are indistinguishable from animal products; culturing meat products using stem cell technology; and sourcing or farming novel alternatives and processing them to create protein-rich ingredients such as cricket powder. The recently released draft Climate Change Commission Report says New Zealand may lose out as global markets increasingly seek lower-emissions products such as alternative and synthetic proteins.