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AGMARDT appoints new general manager

Agricultural and Marketing Research and Development Trust has announced the appointment of Lee-Ann Marsh.
Wed, 30 Jun 2021
Lee-Ann Marsh.
The Agricultural and Marketing Research and Development Trust (Agmardt) has appointed global marketer Lee-Ann Marsh as its new general manager.
Marsh joins Agmardt following four and a half years at Beef + Lamb New Zealand. She replaces general manager Malcolm Nitschke.
Specialising in innovation and consumer insights, Marsh began her career in Toronto before moving to London in 2006 where she worked with blue chip clients across fast moving consumer packaged goods (FMCG), healthcare, and technology.
She moved to New Zealand at the end of 2010, working for Fonterra and Nestlé prior to joining B+LNZ as global market innovation manager in 2017. ....

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Will alternative proteins become the norm, and what will it mean for Aotearoa?

Depending on who you ask, New Zealand’s meat sector is either facing imminent extinction due to the rise of alternative proteins, or is uniquely positioned to capture wealthy customers wanting more sustainably farmed meat.
Broadly speaking there are three methods of producing alternative protein; Using plant-based ingredients to create products that are indistinguishable from animal products; culturing meat products using stem cell technology; and sourcing or farming novel alternatives and processing them to create protein-rich ingredients such as cricket powder.
The recently released draft Climate Change Commission Report says New Zealand may lose out as global markets increasingly seek lower-emissions products such as alternative and synthetic proteins. ....

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