That is the fundamental philosophy at the core of Charles Krug Winery. Krug, a German immigrant who moved to San Francisco during the gold rush, was the first to recognize the tremendous potential of the region’s rich soil and climate for growing wine grapes. In 1861, he moved to Napa Valley, purchased 170 acres of land and founded the winery, using a cider press to crush his grapes. He soon became a major influence throughout the region, developing many cutting-edge winemaking techniques. After Krug’s death, the winery fell into disrepair until Cesare Mondavi, an Italian immigrant who was in the grape-shipping business, decided that he could restore the winery to its former glory. So in 1943, Cesare and his wife, Rosa, purchased the Charles Krug Winery and, along with his two sons, Peter and Robert, began a mission to reinvent the Napa Valley wine movement.