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The study of over 30,000 global online consumers shows that eCommerce spends in the 18 countries surveyed accounts for 50% or higher of total sales
Social media, investment in eCommerce and the increasing influence of retail marketplaces continue to drive consumer spending online with those surveyed globally saying that 57% of their spend is currently online. The research, from Wunderman Thompson Commerce’s Future Shopper Report 2022, shows the
Study of over 30,000 global online consumers shows that eCommerce spends in the 18 countries surveyed accounts for 50% or higher of total sales.
Little Black Book, Wunderman Thompson APAC’s regional commerce director Aadit Bimbhet tells LBB’s Natasha Patel about what’s driving the region’s local markets and how he believes this will fare in the future
As regional commercial director, Aadit Bimbhet will help grow the agency's commerce capability and continue to deliver seamless commerce solutions for clients that bridge the gap between inspiration and conversion.