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Subway sandwich chain grasps for a lifeline as Americans shun ageing fast-food brand

Deena Shanker and Leslie Patton
Jul 7, 2021 – 8.36am
Subway Restaurants has sported the “Eat Fresh” slogan for years, even as it peddled limp tomatoes and processed deli meats. Now, with new breads, smashed avocado and fresh mozzarella, the sandwich chain is trying to bring back the customers who’ve defected to more modern eateries such as Jimmy John’s and Chipotle Mexican Grill.
The closely held company on Tuesday announced what it calls the biggest changes ever in its more than half-a-century history. Dubbed the “Eat Fresh Refresh”, Subway is rolling out two new bread recipes, several on-trend premium ingredients and a handful of new sandwiches, plus nationwide delivery service. It is hoping those changes will lure diners back to its stores after five straight years of declines. Sceptics of the brand say it will not be so simple.

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