How Wonder Bread has survived competition and the fall of white bread
While healthier alternatives dominate the U.S. bread market, Wonder Bread still makes nearly half a billion dollars in annual sales for Flowers Foods.
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While healthier alternatives dominate the U.S. bread market, Wonder Bread still makes nearly half a billion dollars in annual sales for Flowers Foods.
While healthier alternatives dominate the U.S. bread market, Wonder Bread still makes nearly half a billion dollars in annual sales for Flowers Foods.
The first packet of sliced bread was sold in Chillicothe, Missouri, on July 7, 1928. The machine for slicing it was invented by Otto Frederick Rohwedder.
Otto Rohwedder of Davenport, Iowa, created the invention by which all others are judged — sliced bread — in 1928. His innovation quickly changed consumer culture.
Martine Syms has a singular voice, flowing with creativity.