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The founder of startup Harken Sweets, which launched earlier this month, wants to “nutritionally overhaul” the candy bar category by using “the power of the date fruit,” like how she helped Caulipower reinvigorate the pizza category with the “power of cauliflower” when she was company’s COO.
Marketing and advertising claims related to environmental, social and governance efforts are in the crosshairs of the plaintiff’s bar as cases alleging greenwashing, including exaggerated or false claims about ESG initiatives, environmental impact and sustainable practices increase, according to lawyers with the firm Perkins Coie.
Eco labels, from Fairtrade America to Marine Stewardship Council to Non-GMO Project, can help tip the scales when consumers are deliberating between products at shelf and even encourage them to try a new or unfamiliar brand, according to leading sustainability certifying organizations.
Sweets and snacks giant Mondelez International dismissed a dip in volume in North America during the fourth quarter as a “one-off” from which it will quickly bounce back despite planned price hikes and ongoing shifts in consumer spending to favor sales and smaller packs at lower prices.
Regenerative agriculture may be a relatively new or unknown concept to most US consumers, but new research by ADM suggests that as shoppers’ awareness of the practice grows so too does their trust in retailers and brands that implement its tenets and their intent to buy products sourced from those that practice it.