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Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, told FoodNavigator-USA.
To expand organic’s market potential, reach and positive impact in the face of increased competition, consumer confusion and political pushback, the Organic Trade Association welcomes industry veteran Matt Dillon to its leadership team as co-CEO with Tom Chapman, who has led the trade group since April 2022.
Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Since the pandemic, cases alleging food and beverage companies violated California’s Prop 65 by not adequately warning Californians that a product may expose them to chemicals that can cause cancer, birth defects or reproductive harm have increased dramatically – along with the amount it takes to settle them, according to analysis by the law firm Perkins Coie.
Once considered taboo and woefully underfunded in terms of research and product development, women’s health will continue to emerge as a major growth opportunity for food and beverage brands in 2024 as hormonal health and menopause rise to the top of the list of health claims fueling social discussions.