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General Mills is ready to “unleash” the growth potential of its carefully constructed digital capabilities, including e-commerce, data-driven marketing and supply chain digitization, in which it has made “significant investments” over the past five years, CEO Jeff Harmening told investment analysts this week at the Consumer Analyst Group of New York meeting.
US aquaculture is in a state of transformation led by initiatives from the National Oceanic and Atmospheric Administration (NOAA Fisheries), coupled with the increasing prevalence of certifications, and a growing demand for responsibly sourced seafood at retail that is reshaping the way seafood is produced and consumed.
Consumers seek frozen foods to reduce waste and as a cost-effective nutrition source, creating opportunities for brands to reimagine options for the nearly $78bn frozen food department, according to Conagra Brands’ recent Future of Frozen Food 2024 report.
Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to celebrate its 125th Banana-versary and differentiate itself from other brands during the near year-long promotion.
Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and Gopuff.