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The Delhi High Court on Tuesday rejected a petition by French spirits major Pernod Ricard challenging the city government s refusal to renew its licence for sale of liquor in the national capital. Justice Prathiba M Singh said the writ petition was not maintainable and asked Pernod Ricard India Pvt Ltd to approach the appellate authority under the excise law with its grievance. ....
Shortly before April Fools, Heinz and Absolut revealed an unlikely collaboration that left some marketing journalists thinking they were being pranked. Two months on and 500m impressions later, sales of Heinz pasta sauces are up more than 50%. ....