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Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal - Vimarsana News

Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal

Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition.

Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal - Vimarsana News

Machu Picchu wants to clean up energy drinks from ingredients to marketing for broader appeal

Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition.

Kerry launches 2-in-1 ingredient blend for immunity & stress - Vimarsana News

Kerry launches 2-in-1 ingredient blend for immunity & stress

Wellmune Adapt combines Kerry’s Wellmune baker’s yeast beta 1,3/1,6 glucan immune ingredient and its Sensoril ashwagandha root and leaf extract.

Yaupon: climate-friendly caffeine touted "crop of the future" - Vimarsana News

Yaupon: climate-friendly caffeine touted "crop of the future"

The climate-resilient Yaupon crop, with leaves rich in theobromine, polyphenols, and 30% less caffeine than coffee, has been growing in popularity for use within holistic health-promoting beverages.

Kerry launches 2-in-1 ingredient blend for immunity & stress - Vimarsana News

Kerry launches 2-in-1 ingredient blend for immunity & stress

Wellmune Adapt combines Kerry’s Wellmune baker’s yeast beta 1,3/1,6 glucan immune ingredient and its Sensoril ashwagandha root and leaf extract.