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Index Exchange's Adele Wieser discusses the value of programmatic, mobile, and CTV in Southeast Asia ahead of ATS Singapore 2022.
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era
Predictions: 10 Customer experience trends for 2021 CMO asks the experts about the customer experience trends heading towards marketers and CX professionals in 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are just some of the challenges. Finding the tools to bridge offline and online will create new challenges, while rising demands for privacy willneed to be balance against...
Predictions: 14 digital marketing predictions for 2021 From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021 In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. And with the absence of large events and in-person gatherings, restricted, by year’s end we could have smaller events with much richer digital integrations ...