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Across the digital web, consumer expectations for the brands they interact with are intensifying. Now more than ever, users expect the companies they interact with to know and anticipate their needs.
Adobe CEO says the digital economy is now personal, yet many businesses still lack the customer insights, data and platform capabilities to act on experience expectations
The toy manufacturer is using Adobe Workfront to help bring new products to stores quickly and effectively.
New integrations with Adobe Sign and Anaplan add to Adobe Workfront's appeal to marketing teams, but can it still reach the C-suite with a wider enterprise work management message?
Adobe Summit 2022 opens with a theme of personalization at scale and announcements on metaverse readiness, real-time CDP, AI and more