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Media Moves: Applications open for UCLAN Journalism Innovation & Leadership programme, Koo Govender to head Publicis Groupe Africa, Avatar scores Isuzu account

Media Moves: Applications open for UCLAN Journalism Innovation & Leadership programme, Koo Govender to head Publicis Groupe Africa, Avatar scores Isuzu account
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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Woolley Marketing: Best of breed or one throat to choke?

Woolley Marketing: Best of breed or one throat to choke?
Woolley Marketing: Best of breed or one throat to choke?
In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the benefits and pitfalls of one versus many.
May 20, 2021 9:45
by DARREN WOOLLEY
There was a time when a marketer appointed an agency. The agency. The Agency of Record (AoR). That was all that was needed. Then media agencies split off from their creative colleagues in pursuit of fame and fortune. Technology brought the rise of the interactive and then the digital specialist. Then social media specialists joined and so on and so forth, until marketers found themselves managing a veritable alphabet soup of agencies and specialists. ....

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