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Woolley Marketing: Mad Men or Math Men? Woolley Marketing: Mad Men or Math Men? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley suggests a rethink is due for technology's role in advertising. July 22, 2021 9:20 by DARREN WOOLLEY The conversation on art versus science is like being back in the secondary school playground – before COVID lockdowns – with the jocks, the geeks and the emos. But the advertising playground has its own groups. Traditionally the domain of the creative, increasingly it has been invaded by the geek and nerd. And while some see...
Woolley Marketing: Best of breed or one throat to choke? Woolley Marketing: Best of breed or one throat to choke? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the benefits and pitfalls of one versus many. May 20, 2021 9:45 by DARREN WOOLLEY There was a time when a marketer appointed an agency. The agency. The Agency of Record (AoR). That was all that was needed. Then media agencies split off from their creative colleagues in pursuit of fame and fortune. Technology brought the rise of the interactive and then the digital specialist. Then soci...
Woolley Marketing: Personalising, mass marketing or both? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and by DARREN WOOLLEY Dear , This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right. For all the talk about the ability of data to make marketing more personalised, and the technology to enable this personalised marketing at scale, the evidence is that many are struggling. Most disappointing persona...
Woolley Marketing: Net Zero Emissions and Marketing Woolley Marketing: Net Zero Emissions and Marketing In his regular Mumbrella column, Trinity P3 founder and global CEO Darren Woolley urges marketers to listen to the demand when it comes to going green. April 22, 2021 9:42 by DARREN WOOLLEY Why is marketing so late to the net zero greenhouse gas (GHG) emissions targets? What I mean here is that there is a tipping point, where business and government align on achieving an agreed net zero emissions target, and everyone gets on with doing the work to achieve it. Already we are seeing governm...