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So many companies across North America run to marketing and advertising to help build perception when the person for the job is actually public relations.

Uncover the catchiest slogans and taglines from some of the world's biggest brands, and find out what makes them so great.

Woolley Marketing: Best of breed or one throat to choke? Woolley Marketing: Best of breed or one throat to choke? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the benefits and pitfalls of one versus many. May 20, 2021 9:45 by DARREN WOOLLEY There was a time when a marketer appointed an agency. The agency. The Agency of Record (AoR). That was all that was needed. Then media agencies split off from their creative colleagues in pursuit of fame and fortune. Technology brought the rise of the interactive and then the digital specialist. Then soci...

Is Dentsu’s reorganization drive paying off? Dentsu’s Q1 results, released late last week, and recent skirmishes in pitches offer the first clues as to whether the Japanese ad giant’s restructuring efforts are working – and whether clients are on board. Japanese advertising titan Dentsu has been struggling not only with the economic impact of Covid-19 on ad spend and client activity, but with a huge effort to rationalize its sprawling global empire. While it’s still early days, there are clues pointing to the transformation’s success or failure to be found among the mixed blessin...