Can Dentsu's transformation bring the Japanese giant back to growth?
Is Dentsu’s reorganization drive paying off? Dentsu’s Q1 results, released late last week, and recent skirmishes in pitches offer the first clues as to whether the Japanese ad giant’s restructuring efforts are working – and whether clients are on board. Japanese advertising titan Dentsu has been struggling not only with the economic impact of Covid-19 on ad spend and client activity, but with a huge effort to rationalize its sprawling global empire. While it’s still early days, there are clues pointing to the transformation’s success or failure to be found among the mixed blessin...
Source: thedrum.com