Thriwe Expands Operations In Saudi Arabia Through JV Partnership With Multi-billion Conglomerate Al Multaq Group
The company aims to generate around $100 million of revenue from the Saudi market over the next 36 months.
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The company aims to generate around $100 million of revenue from the Saudi market over the next 36 months.
B2B customer benefits startup Thriwe has bagged funding from the Al Multaq Group to expand into the Saudi Arabian market.
Consumer benefits marketplace Thriwe is entering the Saudi Arabian market with investment from Al Multaq. The multi-billion-dollar conglomerate will fund Thriwe's launch and operations in the country. Thriwe provides loyalty and rewards programmes for companies operating in sectors such as travel and entertainment. The Indian firm has partnered in the past with private banks, card networks and luxury lifestyle brands.
As part of the partnership, Al Multaq has invested an undisclosed amount in Thriwe to support the latter’s regional launch and operations. The company aims to generate around $100 million of revenue from the Saudi market over the next three years.