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Thriwe, a consumer benefits marketplace, said it is launching a product that will help retailers, consumer electronics chains, and banks allow customers to consolidate and use their loyalty points and benefits across various points of sale. Simply put, a consumer with a bank card will be able to use the rewards and benefits across touch points irrespective of how they collected those points. For instance, a consumer can use his points collected at a fashion brand and redeem it for buying air tickets or buying a beverage or even groceries. ....
At present, Thriwe has covered nearly 70% of the market in India and UAE and the company is planning to expand its business in Middle-East and South-East Asian countries, which have high potential and sizable markets. ....
Consumer benefits marketplace, Thriwe, plans to achieve annual revenues of INR 1,000 crore by 2025, driven by travel growth and expansion across newer markets. The company covers almost 70% of the market in India and UAE, and plans to expand across the Middle East and Southeast Asian countries. Thriwe uses AI to understand customer needs with concierge, travel, hyperlocal, dining, e-commerce, golf, and gym services and has over 100,000 partners globally. ....