Thriwe, a consumer benefits marketplace, said it is launching a product that will help retailers, consumer electronics chains, and banks allow customers to consolidate and use their loyalty points and benefits across various points of sale. Simply put, a consumer with a bank card will be able to use the rewards and benefits across touch points irrespective of how they collected those points. For instance, a consumer can use his points collected at a fashion brand and redeem it for buying air tickets or buying a beverage or even groceries.