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"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."
Coca-Cola India: "Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."