Coca-Cola India expands into alcohol beverage market with Lemon-Dou: ET Report
The company has started pilot testing the Japanese-style ready-to-drink beverage in a few states in India.
Source: afaqs.com
Lemon Dou News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Lemon Dou. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Lemon Dou Today - Breaking & Trending Today
Why Coca-Cola is looking for fizz in a different bottle
Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.
Source: indiatimes.com
Coca Cola Lemon Dou: Coca Cola launches its first liquor Lemon Dou in India |
Coca-Cola, a popular brand of soft drinks, has entered the liquor segment in India by introducing its first liquor brand, Lemon Dou. Lemon Dou is a co
Source: indiatimes.com
Coca-Cola India: Coca-Cola India forays into the alcohol segment
"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."
Source: indiatimes.com
Why Coca-Cola is looking for fizz in a different bottle
Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.
Source: indiatimes.com