Barbie's Resurgence And Success Is Apparent Across Industries
Barbie is having a major resurgence at the moment with the incredible success of the Barbie movie, taking in $162 million over its opening weekend.
Source: forbes.com
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Zara, Fossil, Superga Saw a Barbie Merchandise and Influencer Bonanza
Data analyst WeArisma said brands that collaborated with the "Barbie" film and marketed via powerful influencers earned the most in media value.
Source: wwd.com
Barbie movie merchandise: Bloomingdale's, Gap, Aldo look to boost sales
Retailers like Bloomingdale's, Gap and Aldo are looking to leverage the buzz around the Barbie movie to boost sales of discretionary merchandise.
Source: cnbc.com