Virginia Ritchie Tapped as Tommy Hilfiger's Global CMO – WWD
Most recently she led Global Consumer Engagement for the brand.
Source: wwd.com
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Tommy Hilfiger Names Global Creative Agency to Reach Gen Z
The fashion brand aims to expand its audience and increase engagement with Gen Z.
Source: adweek.com
Gap: where did it all go wrong for the iconic 90s brand?
Gap TRENDING TODAY When Gap appeared on British high streets in 1987, its particular brand of all-American fashion proved an instant hit. Three decades on, however, it had lost its distinctive appeal and yesterday (July 1) shuttered all 81 of its UK stores. So, where did it go wrong? The closure of Gap stores was not a total shock. The fashion giant hinted at troubles earlier this year when it said that it was reviewing the profitability of 19 outlets. Global sales for Gap Inc, which includes sister brands Old Navy and Banana Republic, were down 16% to $16.4bn last year. But the decision to p...
Source: thedrum.com
People on the Move, including changes at Burger King, Tommy Hilfiger and Ad Council
By Staff Writer-06 April 2021 12:00pm Over the past seven days, we’ve seen hires and exits at Burger King, Tommy Hilfiger and Ad Council Another week another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (any why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder. Over the past seven days, we’ve seen hires and exits at Burger King, Tommy Hilfiger, the Ad Council and more. Got a People on the Move story or tip-off for u...
Source: thedrum.com