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FCB Inferno appointed as lead creative agency after repitching.

Gap TRENDING TODAY When Gap appeared on British high streets in 1987, its particular brand of all-American fashion proved an instant hit. Three decades on, however, it had lost its distinctive appeal and yesterday (July 1) shuttered all 81 of its UK stores. So, where did it go wrong? The closure of Gap stores was not a total shock. The fashion giant hinted at troubles earlier this year when it said that it was reviewing the profitability of 19 outlets. Global sales for Gap Inc, which includes sister brands Old Navy and Banana Republic, were down 16% to $16.4bn last year. But the decision to p...

Fitness brands need to limber up From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience. by Brittaney Kiefer Free email bulletins

Movers and Shakers: AMV, Spotify, iProspect, Reprise, Wunderman Thompson Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. by Staff Sign in to continue Free email bulletins