Stay updated with breaking news from Alex Prouhet. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Retail media's rapid growth has stemmed mainly from its strengths in terms of performance - but there's more to come, say experts from Deliveroo and Criteo.
Strong targeting and transparency are prominent factors among retail media’s appeal to advertisers, but how can marketers benefit in this data-rich and multi-faceted environment?
As revenue took a dive post-pandemic, Deliveroo turned to in-app ads to recover losses. That bet paid off. We catch up with the company on how it will scale its burgeoning advertising platform.
Retail media offers trusted, highly engaged environments for brands. Here are the dos and don’ts of an industry on the rise