Beauty Business Trends From the 2024 CEW State of Beauty Report
Beauty dupes, Gen Alpha's skin care obsession and the growth of the masstige market are all expected to be key industry themes in 2024.
Source: wwd.com
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How L'Oréal Brands Tap Into Social Media for Outsized Attention – WWD
L'Oréal is seeing rare social media growth across its skin care, hair and makeup portfolios, with brands like Kiehl's and YSL Beauty seeing big wins.
Source: wwd.com
Sol de Janeiro, Erborian Among Fastest-growing Skin Care Brands on Social – WWD
CreatorIQ reports Sol de Janeiro, Elemis, Erborian and L'Occitane en Provence are winning in influencer marketing on TikTok and Instagram — here's why.
Source: wwd.com
The Top 10 Beauty Companies by Earned Media Value in August
Benefit Cosmetics saw a boost thanks to its Fanfest Mascara launch, while Fenty Beauty, Dior Beauty, NYX Cosmetics and Rare Beauty also scored big.
Source: wwd.com