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How TikTok Helped This Beauty Brand Break $100 Million in Sales

The Beachwaver Co., a bootstrapped family business, has leveraged social media to drive fast growth.

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Beauty Business Trends From the 2024 CEW State of Beauty Report

Beauty dupes, Gen Alpha's skin care obsession and the growth of the masstige market are all expected to be key industry themes in 2024.

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The 8 Best Olaplex Dupes to Repair Damaged Hair

While Olaplex may be the most well-known bond builder, our experts say there are effective alternatives. Here are the best Olaplex dupes you can buy.

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15 Best Clarifying Shampoo to Revive Dull Hair & Soothe Itchy Scalps

The best clarifying shampoo can be a weekly or bi-monthly treatment to exfoliate the scalp and rid hair of excess product buildup. Here’s what you need to know.

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"Kitty" Cut Haircut Will Be Everywhere This Year

Everything to know about the trending kitty cut, according to experts. Learn how to get the look here and who it works best on.

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Perms Are Making A Comeback In 2023 (And They're Better)

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend.

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Perms Are Making A Comeback In 2023

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend.

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Perms Are Making A Comeback In 2023 | HuffPost UK Life

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend.

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How to Do Sock Curls And Other Heatless Hairstyles For Short Hair

Curious how to do sock curls? See how easy it is for yourself and more heatless styling options that make short hair look two times thicker.

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