Beauty Business Trends From the 2024 CEW State of Beauty Report
Beauty dupes, Gen Alpha's skin care obsession and the growth of the masstige market are all expected to be key industry themes in 2024.
Source: wwd.com
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Are Female Athletes Finally Poised to Become Beauty's Superstars?
Brands like Mielle Organics and Glossier are tapping WNBA players and college athletes like Angel Reese in a bid to resonate with consumers.
Source: wwd.com
What Will the Rise of TikTok Shop Mean for the Beauty Industry?
TikTok virality has long been a catalyst for beauty sales — now consumers can discover and purchase products in one place.
Source: yahoo.com