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In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?
In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?