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In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?
In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?
It’s been a banner year for The Drum Network and its members. We’ve launched new hubs in New York, San Francisco and Amsterdam; welcomed brilliant new members from all over the world; bolstered our internal team; and seen more great work than ever before. Here, the editor for the Network, Sam Anderson, takes a look at some of the highlights.