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(Photo credit: Timothy Paule II) In February 2021, Alexis Kerr was named the new vice president of Hallmark’s Mahogany brand, a greeting card line that has honored and celebrated Black culture for more than 30 years. This move comes as the company invests in building the brand up as more than a greeting card line. Mahogany launched a giveaway of one million cards in celebration of Black History Month. The newest collection, Uplifted & Empowered, captures the beauty, significance and power of Black lives with themes including pride in self, community, empowerment, inspiration, faith and solidarity. Learn more about this powerhouse businesswoman and what motivates her to succeed in the interview below.
Alexis Kerr (Image: Hallmark) Hallmark Cards, Inc. has named Alexis Kerr as its new vice president of the Hallmark Mahogany brand. The Hallmark Mahogany Brand is a greeting card line that has honored and celebrated Black culture for more than 30 years. According to the company, “the brand has earned a high degree of credibility with Hallmark customers through its culturally authentic designs and bold words of affirmation.” Kerr will be responsible for expanding and elevating how the consumers see and experience the brand in addition to expanding it into new spaces in the marketplace. “Hallmark’s investment in Mahogany will help us deepen and strengthen our relationships with existing customers, while also attracting new and diverse audiences,” said Kerr in a written statement. “I am excited to lead the team as we help more people live caring and connected lives full of meaningful moments.”
Press release content from PR Newswire. The AP news staff was not involved in its creation. Hallmark Names Alexis Kerr to Lead Mahogany Brand February 9, 2021 GMT KANSAS CITY, Mo., Feb. 9, 2021 /PRNewswire/ -- Hallmark Cards, Inc. has named Alexis Kerr as the new Vice President of the Hallmark Mahogany Brand, a greeting card line that has honored and celebrated Black culture for more than 30 years. This move comes as the company invests in building the brand to be more than a card line. “Alexis is a proven leader in multicultural brand development and we’re thrilled she’s joining us to lead the growth of Mahogany,” said Lindsey Roy, chief marketing officer, Hallmark. “We see a great deal of potential in the power of this brand as we work to create products and experiences for our diverse customer base.”
Opinions expressed by Nike faced backlash from Black Lives Matter (BLM) opponents in 2017 for its campaign supporting Colin Kaepernick and, by proxy, the BLM movement. Now, with the stakes significantly higher, brands issuing statements of support for BLM are even getting backlash from BLM supporters — for coming across as performative, hypocritical or opportunistic. As a result, many brands are fearful of taking a stance on social justice issues, because they don’t want to alienate consumers. Yet younger consumers increasingly expect brands to align with cultural issues and broadcast advocacy. As millennials and Gen Z are flexing their buying power, they’re also calling for leadership to demonstrate empathy and a connection to humanity. So, how can brands answer the call responsibly when faced with a polarizing issue?
Louisiana Tech University’s College of Business will host Diversity and Inclusion in the Workplace on Tuesday, Feb. 2. The virtual forum includes six sessions featuring an array of speakers who are diversity, equity, and inclusion thought-leaders from top global corporations. This free event is open to the public, and registration is required for each session. Attendees can register at tinyurl.com/LATechDI2021. “This event marks the third year we have partnered with our friends at Grambling State University’s College of Business to provide our students with the opportunity to have important conversations surrounding diversity and inclusion in the context of business,” said Dr. Chris Martin, Dean of the College of Business. “We have expanded our format this year to include multiple DEI experts from Fortune 500 companies across the U.S., and look forward to including our alumni, community members, and a national audience in the conversation.”