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Alexis Kerr (Image: Hallmark) Hallmark Cards, Inc. has named Alexis Kerr as its new vice president of the Hallmark Mahogany brand. The Hallmark Mahogany Brand is a greeting card line that has honored and celebrated Black culture for more than 30 years. According to the company, “the brand has earned a high degree of credibility with Hallmark customers through its culturally authentic designs and bold words of affirmation.” Kerr will be responsible for expanding and elevating how the consumers see and experience the brand in addition to expanding it into new spaces in the marketplace. “Hallmark’s investment in Mahogany will help us deepen and strengthen our relationships with existing customers, while also attracting new and diverse audiences,” said Kerr in a written statement. “I am excited to lead the team as we help more people live caring and connected lives full of meaningful moments.”
Press release content from PR Newswire. The AP news staff was not involved in its creation. Hallmark Names Alexis Kerr to Lead Mahogany Brand February 9, 2021 GMT KANSAS CITY, Mo., Feb. 9, 2021 /PRNewswire/ Hallmark Cards, Inc. has named Alexis Kerr as the new Vice President of the Hallmark Mahogany Brand, a greeting card line that has honored and celebrated Black culture for more than 30 years. This move comes as the company invests in building the brand to be more than a card line. “Alexis is a proven leader in multicultural brand development and we’re thrilled she’s joining us to lead the growth of Mahogany,” said Lindsey Roy, chief marketing officer, Hallmark. “We see a great deal of potential in the power of this brand as we work to create products and experiences for our diverse customer base.”