'Your call is important to us...' Who makes hold music, and why is it a £1.5bn industry?
We’re spending more time than ever waiting on the phone for help, and companies are reaping the rewards
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We’re spending more time than ever waiting on the phone for help, and companies are reaping the rewards
'Your call is very important to us...' Uh, really? Then why are you still on hold? HowStuffWorks looks at the art and science of being put on hold.
âYour call is important to us.â Really? By Mark Shanahan Globe Staff,Updated April 7, 2021, 4:19 p.m. Email to a Friend Iâm still on hold. Itâs been 25 minutes, and Iâm losing patience. I want to hang up and call back later, but I know the wait wonât be any shorter then, and it might be longer. This isnât an insurance company or my dentistâs office. I have to stay on the phone because, as the recorded message intones periodically, Iâve reached the COVID vaccine line of a major Boston hospital. Iâm trying to make an appointment to get vaccinate...