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Lifestyle Vlogger Alisha Marie Launches Activewear Brand 'Parallel Apparel'

Longtime lifestyle vlogger Alisha Marie McDonal is foraying into entrepreneurship with the launch of a new clothing line called Parallel Apparel. Billed as a unisex, size-inclusive, and ethically-made brand fusing activewear and loungewear, the collection was co-created by McDonal and her sister, fellow creator Ashley Nicole, with the first collection dropping today. Parallel ranges in price from $35 to $105 and in size from XS to 3XL, with all items manufactured in Los Angeles. The brand's tagline is #SexyAsIs. The name Parallel is a nod to the sisters’ dissimilar yet complementary styles, and is available exclusively on its proprietary website today beginning at 3 pm ET. Longtime lifestyle vlogger Alisha Marie McDonal is foraying into entrepreneurship with the launch of a new clothing line called Parallel Apparel. ....

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