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digital news source. ♪ >> some party music. a time when new moms would have to have their babies and take a little time and relax and try to recover after the delivery. >> but today the pressure is on to get back to your pre-baby weight asap. and celebrity moms who lost baby weight fast are setting the example. here's abc's paula faris. >> reporter: you see them on the red carpet and splashed across magazine covers, gorgeous, stylish and incredibly in shape new moms sometimes looking better than ever just months after giving birth. a nearly impossible ideal to live up to. but that's not stopping many regular moms from trying part of a recent and some would say disturbing trend to lose pregnancy weight faster than ever. alley carland is a stay at home
alley carland is a stay at home mom to adrianna and brooks. she had her two children back to back and says she wanted to get back in shape and finally focus on herself. >> it's been kind of a challenge the past year and a half, i guess, losing my baby weight from my second kid. >> reporter: moms at the baby body boot camp can relate. >> there is pressure from family, pressure from media. pressure everywhere. >> reporter: they're working out even before their babies are big enough to crawl. >> when i was teaching a class, five days a week people came five days a week. >> reporter: in fact an industry has sprung up around moms who want to look hot pushing the stroller and even before. tracy anderson has built her brand around keeping celebrity moms fit during and after pregnancy. >> really keeping our butt as lifted as we possibly can during the pregnancy. >> reporter: she trains hollywood a-listers and went into business with client and friend gwyneth paltrow. for most moms, looking like