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For instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand seems to have perfected the art of customer conversions with its Zomato Premier League (ZPL). The gamification strategy is where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue.
Ecommerce discounts and promotional offers came down on the third day of the biggest annual online festive sales, as brands and online sellers over achieved their targets in sales by value compared to the year-ago period. This and more in todays ETtech Morning Dispatch.
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
The popular battle royale video game was banned in February 2022 as part of the electronics and IT ministry’s crackdown on 54 Chinese apps
28% GST will prove to be catastrophic for the gaming industry, say online gaming companies