It's Time For Market Research To Evolve
The way we approach research needs to change.
Source: forbes.com
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The way we approach research needs to change.
As marketers and advertisers lose access to reliable real-time insights, new market research techniques are needed to boost audience understanding and make decisions.
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Evidence from pilot programs show that 32 hour weeks are feasible, but business groups in California say it won't work for all companies.
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