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ANALYSIS - Comedy, celebrities and surprises won over the Super Bowl's 123.4 million audience

Published: February 13, 2024

According to Sally Joubert and Georgia Phillips from Lumar Research.

Source: adnews.com.au

Related Topics:

San FranciscoUnited StatesSally JoubertDanny DevitoMichael CeraArnold SchwarzeneggerTom BradyMatt DamonBen AffleckState Farm InsuranceAluma ResearchSuper BowlKansas City ChiefsGeorgia PhillipsDunkin DonutState FarmGuided Frame

How the latest lamb commercial leverages tension in Australian society

Published: January 17, 2024

Divides between the generations were being exaggerated by popular culture, technology and living costs.

Source: adnews.com.au

Related Topics:

Sam KekovichGraeme YardySally JoubertAluma ResearchLivestock AustraliaAccenture SongGeneration GapKit LansdellAustralian LambAustralia Day

Festivity to frugality: Christmas campaigns of 2023

Published: December 14, 2023

Right in the reindeer feels.

Source: adnews.com.au

Related Topics:

United KingdomCity OfGillian Dalla PozzaSam WaltersWoolworths ChristmasDalla PozzaBarbara HumphriesSanta ClausAdrian EltonRebecca WorleyDentsu Dalla PozzaOcean Spray Cranberry Juice Power Your PartyBig WCoca ColaAluma ResearchHello ChristmaGreat LengthsChristmas SpectacularAustralia Post ChristmasAustralia PostDentsu CreativeUncommon LondonSpray Cranberry JuicePower Your PartyMelbourne Cup

Inside the top five ads for the FIFA Women's World Cup

Published: August 23, 2023

“Looks like it wasn't just the Matildas who kicked goals.”

Source: adnews.com.au

Related Topics:

United StatesAlex MorganLionel MessiJenna OrtegaGerogia PhillipsAlessia RussoSam KerrSally JoubertLena OberdorfSungwon JeeKatie BowdenMary FowlerSeven NetworkAluma ResearchWorld CupLuma ReseachSenior Vice PresidentGlobal Chief Marketing OfficerAussie Ellie Carpenter

Australia jumps in rankings at Cannes

Published: July 4, 2023

7th place, up from 11th.

Source: adnews.com.au

Related Topics:

New ZealandUnited KingdomZac NairnLuke SimkinsMichael BarnfieldCasey ClarkAdam DriverBritish AirwaysaAluma ResearchCannes LionsCam BlackleyGrand PrixYoung Lions DigitalCannes Lions Special AwardsMeet GrahamOutdoor Grand PrixBritish AirwaysBritish OriginalFit ChixDigital NationSuper BowlDan Weiden Titanium Grand PrixFirst Digital Nation