Page 2 - Amadeus Demand News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Amadeus, a global leader in travel technology, with its unique ability to track forward-looking occupancy in major markets around the world, is seeing a positive trend in U.S. hotel bookings for the 2022 holiday season. Amadeus’ Demand360® business intelligence data shows that as of December 8, 2022, U.S. occupancy for the last two weeks of the year (Dec 18-31) is currently at 27%, pacing 1% behind the same time in 2019 and for the week of December 25, 2022, six of this year’s top 10 markets exceed 2019 occupancy.

Now more than ever, hoteliers must carefully examine their distribution channels and understand their target audience to drive profitable demand – yet this is no easy feat. The average consumer browses multiple websites when looking for a hotel stay while also searching for the best prices. As global travel returns and already exceeds pre-pandemic levels in some markets, hoteliers will need to use every available channel to capture bookings and stay ahead of their competitive set.

As the summer travel season starts in the US, top markets for travel during the Memorial Day holiday weekend reflect a broad range of climates and activities including resort areas in Hawaii and Florida, major city centers, and smaller communities in the northeast and west.

Increasingly, hoteliers are turning to data to build more informed business strategies that take into account shifting traveler demographics, booking behaviors, and preferred channels for their properties. To gain a broader view of market performance across its organization and in turn, enhance its demand generation strategies, Wyndham Hotels & Resorts has selected Amadeus Demand360®.

As the pandemic subsides, new trends have been revealed. There has been much speculation about how travel would emerge but now there is data from travel technology company Amadeus to