Solution to Evan Birnholz's June 25 crossword, "To Make a Long Story Shorter"
Editing some books.
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Editing some books.
February 14, 2020But can crossword puzzles really affect a news organization’s bottom line? There’s evidence to suggest the answer is yes. Publishers have found that the number of active days a reader has on their site is a telling metric for determining whether or not they’ll continue a subscription. Encouraging readers to develop a crossword habit may help. At The Wall Street Journal, for example, a team looking to increase subscribers’ active days found that playing a puzzle had a more dramatic impact on reader retention than other actions the team had been promoting to new subscr...