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The pleasure principle: is a little bit of indulgence the secret to success?

The latest research shows delayed gratification is not always a guarantee of wellbeing – carefully planned moments of pleasure can be hugely beneficial

Bloomington , California , United-states , United-kingdom , Netherlands , Portugal , American , Lile-jia , David-robson , Jeremy-hunt , National-university-of-singapore , Lisbon-school-of-business

Is a little bit of indulgence the secret to success?

Bringing Taiwan to the World and the World to Taiwan

River-thames , United-kingdom-general- , United-kingdom , Baltimore , Maryland , United-states , Bloomington , California , London , City-of , American , David-robson

Home - BBC Worklife

The latest insight and advice from BBC Worklife: careers, milestones, leadership, personal finance, economy, future of work, wellness, professional life abroad - everything you need to upgrade yourself.

Latvia , Guelph , Ontario , Canada , Voorthuizen , Gelderland , Netherlands , United-states , Chuao , Aragua , Venezuela , Madison-park

Consumers challenged by high status peers make a 'status pivot,' new study finds

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Chestnut Hill, Mass. (12/21/2020) - When confronted with comparisons to high status friends and colleagues, consumers prefer to make a "status pivot" into another area where they can shine brighter than their successful peers, according to new research into how consumers respond to status competition, which appears in the
Journal of Consumer Research.
With a status pivot, consumers "change the game" when they buy and display products to showcase their accomplishments in other areas where they fare better, referred to as "alternative domains," than if they try to hold firm and buy products in the domain where their peers prevail, said Boston College Associate Professor of Marketing Nailya Ordabayeva, a co-author of the new paper.

Boston , Massachusetts , United-states , Boston-university , Chestnut-hill , Switzerland , Monaco , London , City-of , United-kingdom , Swiss , Dafna-goor