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Wieden+Kennedy's new campaign: 'Portland Is What We Make It' - Vimarsana News

Wieden+Kennedy's new campaign: 'Portland Is What We Make It'

The global advertising giant, which is based in Portland, is turning its focus to the Rose City with an effort to motivate and inspire pride in Portland.

Source: kgw.com
Rose City Rebrand: Inside the Effort to Lure Visitors to Portland - Vimarsana News

Rose City Rebrand: Inside the Effort to Lure Visitors to Portland

Influencers, New York Times ads, and some carefully chosen (and controversial) versions of the city and its people–and why that matters for the rest of us.