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Google has confirmed it's extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next

The partnership will append Lotame's Panorama Universal ID to each Killi profile, allowing Lotame clients to continue to target consumers in a cookieless world while increasing Killi's data transactions New

linkedin Google has announced that it will not use email addresses or other identifiers to track users across the web within its ad products once Chrome has phased out third-party cookies. It means that advertisers that use Google's demand-side products (Google Ads and DV360) to purchase ads across its owned and operated properties, such as YouTube, as well as its AdX ad exchange to target and measure ads beyond Google properties, will not be able to use cookie-replacement identifiers such as Unified ID or LiveRamp IdentityLink. Instead, the company is pushing advertisers...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

Industry responds as Google confirms it's ditching unique identifiers for digital advertising Latest step comes as the cookie is phased out Confirmation of Google’s decision to drop identifiers to track individuals in any shape or form once the iconic cookie is phased out has been met with positive and negative responses from the wider advertising and media ecosystem.   In an announcement overnight, Google confirmed once third-party cookies are removed, it will not build alternate identifiers to track individuals as they browse across the Web, nor will it employ them in its products. Coo...