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The Nike Sneaker Resale Saga is Taking a Toll on Its Most Influential Supporters — Here's How They Want the Brand to Respond

The Nike Sneaker Resale Saga is Taking a Toll on Its Most Influential Supporters — Here’s How They Want the Brand to Respond
Peter Verry
The sneakerhead conversation about the inability to buy coveted Nike kicks at retail — specifically the SNKRS app — is far from new. However, the resale saga that unfolded this week involving Ann Hebert, a former Nike executive, and her son, Joe, fueled cynicism among collectors who are questioning if they have a fair shot at buying pairs on release date.
Hebert, who was employed by the company for 25 years, resigned from her role on Monday following a

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Nike VP resigns after being tied to son's sneaker resale store - TheGrio

Ann Hebert has voluntarily stepped down as Nike's North America general manager and vice president, effective March 1.

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Top Nike executive resigns after report of her son using her credit card for sneaker resale business

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Top Nike executive resigns after report of her son using her credit card for sneaker resale business
Hannah Denham, The Washington Post
March 2, 2021
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A top Nike executive who spent 25 years with the company resigned a few days after a report revealed her son's sneaker resale business.
Ann Hebert stepped down from her position as vice president and general manager for Nike North America, the footwear apparel retailer announced Monday afternoon. Nike said the company will announce her replacement shortly.
On Feb. 25, Bloomberg News reported that Hebert's 19-year-old son was circumventing online purchase limits and buying Yeezys and other newly released sneakers en masse to sell them through his resale business, West Coast Streetwear. According to the report, Joe Hebert used an American Express card for West Coast Streetwear, not Nike, in Ann Hebert's name. When asked about the connection, he said he had never received inside information related to his mother's position at Nike.

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Nike Executive Leaves Following Report About Son's Bu...

Nike Inc. executive Ann Hebert abruptly left the company following a Bloomberg Businessweek report about her son operating a business reselling sneakers and using a credit card in her name.

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The Absurd Nike Scandal That Has Sneakerheads Losing Their Minds

The Absurd Nike Scandal That Has Sneakerheads Losing Their Minds
Slate
3/2/2021
© Provided by Slate
The author’s closet, for full disclosure. Derreck Johnson
According to reports by Cowen Research, the sneaker resale market could reach $30 billion by 2030. “Flipping” sneakers—buying them at retail prices, or below retail prices in some cases, and reselling them at a higher price—has been big business for years. Those willing to put in the time, research, and legwork can see large profits quickly thanks to social media and growing digital marketplaces like StockX and GOAT, which are tailored specifically to the trade.
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AutoZone reports £248 million of net income in second quarter.

The American retailer values its sales £2.09 billion in fiscal Q2.
In the recent quarter, AutoZone opened 27 new stores in the U.S.
AutoZone Inc. (NYSE: AZO) said on Tuesday that its financial performance in the fiscal second quarter was better than expected, despite the ongoing Coronavirus pandemic that continues to weigh on the U.S. retail sector.
AutoZone shares, that you can learn to buy online here, opened just under 2% up on Tuesday. Including the price action, the stock is now trading at £847.56 per share after recovering from a low of £518.47 per share in the last week of March 2020.
AutoZone’s Q2 financial results versus analysts’ estimates

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The Source |Nike VP Resigns After Son Uses Her Credit Card To Buy $132K In Shoes To Resell

Nike VP Resigns After Son Uses Her Credit Card To Buy $133K In Shoes To Resell Nike VP Resigns After Son Uses Her Credit Card To Buy $132K In Shoes To Resell

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Nike VP Out After Investigation Exposes Son's Sneaker Resale Business – Sourcing Journal

Ann Hebert, formerly vice president and general manager of the footwear giant’s North America business, departed the athletic wear giant Monday after more than 25 years. According to a Nike spokesperson, Hebert made the decision to resign, just nine months after she was promoted from her previous role as vice president of global sales.
Hebert’s departure came four days after Bloomberg published its investigation. The report—which also appeared as the cover story in the March 1 edition of Bloomberg Businessweek—dives into the world of sneaker resale, with a particular focus on Hebert’s 19-year-old son Joe and his business, West Coast Streetwear.

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Outside the Box: The Booming Secondary Sneaker Market

StockX’s gross merchandise volume exceeded $1 billion for the first time in 2019, before climbing to $1.8 billion last year.

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Nike boss Ann Hebert steps down after son exposed as reseller

A Nike executive has resigned after her son spent tens of thousands of dollars on a credit card in her name buying limited edition sneakers for resale.Ann Hebert, head of the sportswear group’s North

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