Rapid fire with Ikea's Anna Ohlin | Marketing
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
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Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
The country marketing manager at IKEA India discusses festive campaign, upcoming initiatives, trends in India, celebrity endorsements, and more.
Conceptualised by Leo Burnett, the campaign will run on broadcast and across digital channels.