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Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
The creative throws light on the link between sleep and medications.
The campaign will run on TV in both Telangana and Mumbai markets on regional channels IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also about partnering with each other to navigate through the changes and the milestones that happen in a family’s life.IKEA, the Swedish home furnishing brand, launched a new integrated campaign in India, the second in the series of the creative platform - ' Home Is where it all begins,' across television, OOH and digital channels. COVID-19 has made the...