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For MLK Day, a look at how the industry is adjusted to three of the “evils” the Baptist preacher and civil rights advocate cautioned against.

Unit sales of the Palestinian keffiyeh scarves in the US have risen 75 percent in the 56 days between October 7 and December 2 on Amazon.com compared with the previous 56 days, data has shown.

A growing number of Americans are donning the keffiyeh, the distinctive patterned scarf that's closely linked with Palestinians, to demand a ceasefire to Israel's attacks on Gaza or to signal their support for Palestinians. The keffiyeh, with its fishing net pattern, is common throughout the Arab world, with roots dating as far back as 3100 BC. It first came to symbolize Palestinian resistance during the 1936 Arab Revolt against British rule and later became the signature head gear of Palestine Liberation Organization leader Yasser Arafat.

A growing number of Americans are donning the keffiyeh, the distinctive patterned scarf that's closely linked with Palestinians, to demand a ceasefire to Israel's attacks on Gaza or to signal their support for Palestinians. Sales of the scarves have jumped since the Israel-Hamas war began in October, US distributors say, even as keffiyehs have been forcibly removed by security forces at some protests and wearers report being targeted for verbal and physical abuse.

An uptick of keffiyeh sales points to a growing trend of pro-Palestinian solidarity in the United States.