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authentic comments go up and it s awesome and where we start from. the second thing i was going to point out we vea way anybody and everybody can report contents that they find harassing on any page, and they can come right to us, but we ve invented this thing, which is not the most brilliant invention but working well and the social resolution way to solve bullying and other harassing content, so we created a flow where you could say hey, i don t like that piece of content and instead of reporting to facebook ink and we have 3,000 people but we don t understand the context of everything going on. you can report to a family or friend or somebody off the site. in the context in the context of the behavior itself. we have seen the reports go down. the closing of the reports go up and when we surveyed the people both the person reported and the person reporting not everyone, but most of the people were very satisfied how it resolved itself. now just think about t ....
this. alice is amazing. everything that happened with time warner and got together a year ago and partnered up on this and wouldn t it be great if we got two major media organizations together, one traditional media which has a a lot of strength in eaching people via tv and one reaching people socially and if you could gather these together imagine what we can do? and so i think you called sizzle real. it was a sizzling experience to be in a high school in hare land and felt like a football pep rally but it was about bullying and they all took the pledge to stop it when they see it and amazing experience and tip of the hat to time warner to really understanding the issue and putting the weight of the media empire behind it to reach people, and second of all understanding how you sort there is the bully and there is the person being bullied but what if we got the 99% of other people inspired to take action? what kind of culture can we create? and that is the vant age p ....
not the most brilliant invention but working well and the social resolution way to solve bullying and other harassing content, so we created a flow where you could say hey, i don t like that piece of content and instead of reporting to facebook ink and we have 3,000 people but we don t understand the context of everything going on. you can report to a family or friend or somebody off the site. in the context in the context of the behavior itself. we have seen the reports go down. the closing of the reports go up and when we surveyed the people both the person reported and the person reporting not everyone, but most of the people were very satisfied how it resolved itself. now just think about that. somebody said so it s like i say to anne anne nice shirt. nice jacket. but you hate it. and i hate it or maybe i don t. i m giving a complement. the thing is facebook inc. doesn t know the context but now we have a system in place and i can resolve to anne an ....
school context is what we re really talking about here and that is 90% of their waking hours. that s their social life. and one of the reasons that a lot of researchers and nonprofits don t like the term cyber bull and it s about the technology but not the behavior itself. we don t actually use the world cyber bullying. we talk about the behavior and there is tons of research we re doing in how people are behaving on our platform and the tools we can give them to resolve their issues and either through themselves and trusted audiences, et cetera, or turn to us and we don t use the term cyber bullying and we don t think about it s the technology. it s about the behavior itself and i know there is ongoing debate with that and cyber bullying captures people s attentions and everything i have learned from anne and the nonprofit community and the academic folks who have researched this when you use a term like cyber bullying you are diminishing the behavior and placi ....
believed in this really firmly and it s the core of the kid s safety effort which is the thing that i worked on. that doesn t mean that everybody is good, and everybody behavesl but if we feel like real identity or real name identity is one of the things that causes people to behave nicely and we actually have seen data that when you take facebook and you take comments and import it to other sielts because it s facebook the amount of trooling go down and the amount of real and authentic comments go up and it s awesome and where we start from. the second thing i was going to point out we have a way that anybody and everybody can report contents that they find harassing on any page, and they can come right to us, but we ve invented this thing, which is not the most brilliant invention but working well and the social resolution way to solve bullying and other harassing content, so we created a flow where you could say hey, i don t like that piece of content and instead o ....